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In The Press

A Review by The OC Weekly

While niche restaurants, wineries, and breweries continue to pop up on every block, business owner Ana Serrato-Mendoza recently celebrated 2 years as a unique business owner in Downtown Santa Ana. Rather than an indulgence poured in a glass or served up on a plate, her primary focus is sweet luxury and personal opulence.

Introducing Downtown Sugar: An adventure back in time, to Old Hollywood Glamour. A time when beauty had an inner definition that flowed with light, structure and attitude. Although Downtown Sugar offers everything from Antiaging treatments, facials, organic spray tanning, to sugaring; a unique and organic hair removal system; it’s Mendoza’s fifteen years experience, incredibly high standards, and demand for progression and education that sets Downtown Sugar apart from other skin care salons.

Located in the Artists Village and seated right next to Chapter One, Downtown Sugar has certainly found a home. If the sexy, 1940’s animation of a redheaded pin-up siren located on the front window doesn't catch your eye, the menu of top shelf beautifying products and treatments will definitely entice you.

Mendoza has always had a passion for art, culture and design, so naturally when she began her career as a licensed esthetician in 1999, she knew somehow she would eventually combine her passion with skin care. Mendoza has had a few turning points within her journey thus far. One in particular was a training in 2001 with Anastasia Soar, an architect from Romania and a pioneer in brow shaping using stencils to create the perfect brow. Let’s just say the Downtown Sugar eyebrow mission goes well beyond a common brow wax. After a treatment at the DTS “brow bar”, anything else will pale in comparison.

Another mentionable turning point for Mendoza was in 2010 when she became a certified sugarist. Sugaring is an ancient hair removal that is far more gentle, effective, and precise than waxing. Although Downtown Sugar uses only natural, organic products they are happy to incorporate a new certified organic fair-trade sugar! Because the sugar is a warm paste that is removed with the direction of the hair growth, there is no discomfort or burning. As if that’s not enough to inspire an appointment, sugaring requires no wasteful sticks or tape; therefore sugaring is earth friendly. Ana is now an educator in sugaring, so to ensure the highest quality of service and professionalism, all of her employees are in-house trainees and apprentices.

Downtown Sugar beckons the modern woman (and man) to step out of the assembly line of common beauty and into a fresh approach that enhances the unique and natural qualities of an individual. ! “We hope you find Downtown Sugar a place to refine your style palate and discover your organic beauty.” —DTS professionals !